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Company's Strength |
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Success of any company lies in the vision of it’s
promoters. Santlal Group also is blessed and fortunate
in having great visionaries as its promoters. Credit
goes to them for creating history but there are several
supporting factors also which have helped them achieving
this most coveted position, some of which are mentioned
below:
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- Dedicated Team - Most important among
these is the hard working team of it’s employees.
Santlal group’s dedicated team of workers, who have
worked as family members over the years, has great
contribution and their support in achieving this
mammoth task.
- Geographical Superiority - Company’s
plant is geographically very well situated, spread
over 26 acres of land for manufacturing and
warehousing at Mainpuri (U.P.). Company’s
surrounding land lie between 2 holy rivers of
northern India i.e. Ganga and Yamuna. Nurturing of
the crops of Basmati rice, with this divine water
which has great Himalayan influence on it, helps the
rice in acquiring ultimate and desirable taste and
aroma for which Basmati rice are famous for.
- Adequate Availability of raw material nearby
– Here we would like to salute agriculture
scientists, whose dedicated efforts and R&D work for
the years has resulted successfully in developing
hybrid Basmati rice variety PUSA 1121 which
is most suitable for cultivation of Basmati rice in
northern India. Retention of original fragrance and
taste of Basmati along with better yield has
resulted in popularity and acceptance of this rice
variety among farmer community and helped in
bringing down the cost of the yield. Santlal group
has made its continuous efforts in organizing
training programs and promotional activities to make
farmers of nearby areas aware of the benefits of
this rice variety PUSA 1121. Availability &
procurement of required raw material nearby cuts
down the transportation cost which result in
bringing down the price of final product. Company
has more than 40 registered purchase & collection
centers around the state.
- Technical Superiority of Plant - One more
important
factor which contributes to company’s strength lies
in the installation of worlds it's latest and most cost
efficient 900 MT per annum plant. It is established
with world’s latest machineries imported from
SATAKE (JAPAN), BUHLER (SWITZERLAND) and
SCHIMIDT SEEGER (GERMANY), it is going to help
company in the production of better quality products
at more affordable prices.
- Warehousing Facility –
Manufacturing of best quality rice products require
aging of its raw material (Paddy) for at least one
to two years time. For this company has sufficient
own godowning and warehousing capability at Mainpuri.
- Company’s Power Plant – Any plant’s
smooth running requires uninterrupted and cost
efficient power supply. For this purpose company has
installed a 3 MW latest power plant based on biomass
technology which will consume rice husk as raw
material which is a bye product of the company. It
shall add to the profitability of company. Producing
electricity from the bye products of the company has
contribution in creating cleaner atmosphere and
environment around the company. Company is also
getting carbon credits from world environment
agencies for this purpose,which also help in adding
profits of the company.
- Packing of products – To cater all
categories of its customers of its customers,
company has installed a latest flexible packaging
plant. It will help in packaging the products
hygienically and add to their shelf life also.
Products are going to be marketed in 1, 5, 10 and 25
KG packs under the brands SL and MAYUR.
Summing-up of all above mentioned factors helps to
maintain superiority which ultimately helps in
company’s sole purpose i.e. to deliver the best at
most affordable price.
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