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Though Santlal Group has been very
fortunate in writing a historic success story in
northern India, accumulating wealth has never been their
goal of life. Group members strongly believe in sharing
the fruits of their success with whole world community.
Countries world over and its majority population are
facing the problem of malnutrition because of non
availability of nutritious food. Santlal Group believes
in the solution of this major problem by making best
quality Basmati rice easily available within the reach
of common people around the world.
In the ara of globalization, nations and communities are
getting closr and their food habits also are getting
influenced by each other. Some one has very well said
TELL ME WHAT YOU EAT, AND I WILL TELL YOU WHAT YOU ARE.
Food habits determine the nature of individuals,
societies and nations to a great extent. Food habits
divide countries and communities. One of the main causes
of under developed nations world over z-e – under
nourishment and malnutrition of their major population
at one end, and over eating and wrong food habits of
their fortunate class of society at ther end has resulted
in rivalry, hatred and fight among them. One very
popular story of from the great epic Panchtantra is most
relevant here. There was a bird with one body and two
heads. One head found a very sweet and delicious fruit.
Joy of mouth watering taste was not shared with
other head despite several requests from him, which made
him angry. Now the other head happened to find a bitter
and poisonous fruit which was purposely eaten by him
despite lot of warnings from the other head. Desire of
taking revenge ultimately resulted in the death of both
of them because both had a common body. Message of the
story lies in equitable distribution of fruits of life
among entire world population, if we want a happier,
peaceful and loving society on our mother earth.
About 31% of the population of the world over comes
under the category of rice eating community. Over 40000
rice varieties are produced world over, among which
Indian long grain Basmati rice has special class due to
less of fat and balanced starch content along with the
most desirable taste and aroma. Replacement of fatty
products like pizza, bread and burgers by delicacies
made from Basmati rice may help in creating more
peaceloving and productive societies world over.
Homogenizing the food habits of people could be the most
important single factor which may help in creating
homogenous happier and more cooperative global world. Santlal group realizes the importance of this noble
cause. Even a little contribution in solving this most
vital world problem shall be the biggest reward for all
group members. |